Our Process

Passion to Innovation
Master Series

Crafting Innovation

Our Master Series blanks are constructed using an innovative two-part process, setting Malosi lures apart with their unique design. Initially, a solid paulownia core is created, incorporating hidden internal weights and 2mm or 1.6mm stainless steel 316L wire for enhanced durability. This core is then inserted into a silicone mold, where it is encapsulated in a 2mm thick wall of ABS-like resin.

The resulting blank is not only incredibly durable but also hard enough to allow the lure to slide back into a fish's mouth, effectively eliminating the issue of tooth penetration and failed hook sets. Furthermore, the blank's strength is augmented by finishing the lure with multiple layers of tough polyurethane, ensuring protection against even the most toothy fish.

Design Philosophy

Art with Functionality

The Art of Lure Design at Malosi transcends traditional boundaries, merging aesthetic beauty with practical functionality. Our design process is deeply rooted in a love for art, coupled with an unyielding commitment to creating lures that are as effective as they are visually compelling. From the subtle nuances of our Micro Range to the dynamic action of the Echo Micro's walk-the-dog performance, every lure is a testament to our meticulous attention to detail.

Our designs are continuously reworked and digitized, incorporating new materials and technologies to enhance their appeal and effectiveness. By focusing on innovative, well-designed products, we aim to instill trust and satisfaction in every angler who chooses Malosi, ensuring that our lures are not only tools for fishing but also works of art.